In the US, Google uses generative AI to improve search.

On Tuesday, May 14, Google made the announcement that search results will now consist of responses that have been written by its generative artificial intelligence (AI) technology. These answers will display above links to websites. Since the search engine was first developed, this is the most significant change that it has undergone over the years.

On Tuesday, May 14, Google made the announcement that search results will now appear as answers produced by its generative artificial intelligence (AI) technology. These answers will display above links to websites. This is the most important change that the search engine has undergone since it was first introduced.

On the stage of an open-air amphitheater at the headquarters of the firm in Mountain View, California, Sundar Pichai, the CEO of Google, informed audience members that the new presentation leads to “more searches and more satisfaction for users” after being tested for a year.

A total of more than one billion individuals will be reached by the end of the year thanks to the new formula, which will initially be implemented in the United States of America before moving on to other countries.

“One of the Most Exciting Transformations”

The annual conference for developers was organized on Tuesday by the American technology giant, and it was under the banner of generative artificial intelligence (the development of material in response to a simple request in ordinary language).

It was quickly brought to Sundar Pichai’s attention that “We are still at the very beginning of the transition to the AI era.” As far as he is concerned, “the most exciting transformation is obviously the online generative search on Google.”

This new method of doing online searches has already been put through its paces by Google for a full year. The Internet user receives a written response to their inquiry at the very top of the results page. This response is generated by Gemini, which is Google’s artificial intelligence model. After that, he has the option of clicking on suggestions for additional questions to proceed further, or, farther down, on traditional links connected to websites.

Put in your queries for the search engine.

There is such a strong dominance of Google in the field of online search that its name has become associated with the activity.

Bing, Microsoft’s search engine, was updated with generative artificial intelligence at the beginning of 2023 as a result of the company’s substantial expenditures in OpenAI (ChatGPT). To no avail: Google continued to serve as the reference. On the other hand, the ongoing technology revolution can yet pose a threat to it. Everyone in Silicon Valley is vying for new artificial intelligence tools and assistants, which will allow them to circumvent the company that is currently ranked first in the world for digital advertising.

It is currently possible for users to pose inquiries to Meta AI, which is now able to connect to the internet, on platforms such as Facebook, Instagram, and WhatsApp, for example.

As chatbots and artificial intelligence assistants such as ChatGPT and others continue to chip away at market share, the strategic analysis firm Gartner forecasts that by the year 2026, the amount of inquiries that are directed to traditional search engines would decrease by a quarter. Take a walk.

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