'Fallout' is breaking Prime Video viewership records

We must not allow the figures from ‘Fallout’ to prevent us from seeing the forest, which is the limited visibility of audience figures.

We already knew that ‘ Fallout ‘ was a success: not only has the reception from critics and the public been massively positive, but Prime Video itself maintains that it is one of the most successful series in its catalogue, and has confirmed this by renewing it for a second season . Nielsen is the one who has now provided us with a few additional figures, which serve to highlight what we were already aware of.

According to Nielsen. According to the audience research company, ‘Fallout’ has broken a very notable record: it is the most watched in the history of Prime Video if we take into account the time period that is being measured, which is the first five days of broadcasting.

That would be the week of its premiere. According to Nielsen, we are talking about 2.9 billion minutes, which is more than twice as much as the next competitor that week, which was “Bluey” on Disney+, which had 1.39 billion minutes. However, the most important thing to note is that we are talking about the best audience that Prime Video has ever achieved in a single week, a record that was previously held by “Reacher.”

These are the shadowy regions. It is interesting to note that Prime Video reported at the time that it had achieved 65 million viewers (not views) in its first sixteen days of operation, placing it in second place and below “The Lord of the Rings: The Rings of Power.” We are unable to determine the extent to which the Tolkien adaptation was successful during the same time period. That is to say, we are only provided with fragmented and incomplete data, which makes it impossible for us to make comparisons even within the same platform (not to mention comparisons with other companies in the industry).

The data are contradictory. However, if we take a look at the data that was provided by Nielsen itself (let’s not forget that it is an independent consultancy), we discover that ‘The Rings of Power’ made its debut in a much more understated manner, with 1.3 billion minutes watched in its first five days of release. For example, Nielsen only refers to viewers in the United States, whereas Amazon refers to viewers all over the world.

There are many different variations that are being considered. In spite of this, does it make any sense that the Tolkien adaptation has grown at such a disproportionate rate over the course of the past few days? In order to add more confusion to the situation, let us not forget that ‘Fallout’ was broadcast all at once from the very beginning, whereas ‘The Rings of Power’ was broadcast on a weekly basis with the same frequency.

This is the mystery of Prime Video. In conclusion, it is important to mention that Prime Video is among the most notoriously opaque companies when it comes to the communication of its data. By way of illustration, we do not have any information regarding the percentage of Amazon Prime subscribers who actually watch Prime Video, which results in a very skewed perception of the platform. Furthermore, we do not know what are these “65 million viewers”: viewers of full episodes, viewers of part episodes, or viewers of all episodes? Despite the fact that Amazon is notorious for its lack of transparency, we are unfortunately dealing with a widespread phenomenon.

Also, what is left for us to do? Netflix made the announcement a few weeks ago that beginning in January 2025, it would be even more selective with regard to the amount of data it collects from its subscribers. On the other hand, the figures that we have for its weekly top do not go through any external audits; therefore, we have to have faith that they are not being used as a tool for advertising purposes. It is possible that this obscurity will only become more pronounced in the coming months, when, as is always the case, the other platforms will follow in the footsteps of Netflix. When it comes to comparing different platforms, it is impossible to do so because it is not clear what each platform is referring to when it talks about “views.” Because of this, we ought to take the numbers for big audience hits with a grain of salt from this point forward. There is a quarantine on everything.

‘Fallout’ is breaking Prime Video viewership records

We must not allow the figures from ‘Fallout’ to prevent us from seeing the forest, which is the limited visibility of audience figures.

By triji

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