Following the signing of a multi-million dollar contract with Netflix, the production company Shondaland is providing the streaming service with some of its most successful episodes.
Currently, Shonda Rhimes reigns supreme as the queen of Netflix. In 2017, she signed a contract with the platform that stipulated that all of her following creations would be solely available on it. Since then, she has been responsible for providing the platform with some of the most successful singles in its whole history. Bridgerton is one of the most popular productions on Netflix, and despite the fact that it takes place in a strange environment, it is still one of the most popular shows. Even though it is currently in its third season, the show’s influence has not diminished in any way.
Netflix was well aware of what it was doing: in the United States, successful shows from the screenwriter and producer, such as “Grey’s Anatomy” or “Scandal,” had worked very well on the platform. Therefore, obtaining future titles from its production business, Shondaland, was a reasonable step for Netflix to take. After the continued success of ‘Grey’s Anatomy’ since 2005, Rhimes has become one of the most recognizable creators of ABC, which is owned by Disney (in fact, in Spain, all of ABC’s series, with the exception of those on Netflix, can be seen on Disney+). This was one of the great gambles that Netflix made against the television establishment.
A minimum of twelve projects were reportedly in the works with Netflix by the year 2020, according to the announcement. The first of them was a complete and utter surprise: “The Bridgertons,” which at the time became the most watched series in the whole history of the platform. ‘Who is Anna?’ was released in 2021, while ‘Queen Charlotte: A Bridgerton Story’ was a spin-off of ‘The Bridgertons’ that was released in 2023. It is a bouquet of triumphs that is now unavoidably continuing with the new season of its most popular series, which is a season that is separated into two portions (May 16 and June 13), which is something that Netflix only permits in its major releases.
Having provided a special space to black women, who have usually been invisible in series, Shonda Rhimes has definitely destroyed a series of clichés that restricted them to roles of mothers or implacable seductresses. She is without a doubt one of the most important producers of contemporary television. Shonda Rhimes has a knack for developing characters that are multifaceted and with developments that are often completely unheard of in the world of television. An unusual level of success and a following has been bestowed upon her by the general people.
To begin, let’s take a look at her work within Shondaland. She had previously contributed to projects such as the scripts for “Crossroads,” the movie starring Britney Spears, and “The Princess Diaries 2,” but this is where we find her as a more established creator.
Now, let’s take a look at some of the most important statistical data regarding the audience for these identical series. ‘Bridgerton’ is the first of the series to be made available on Netflix; hence, the series are counted based on viewing hours. In both instances, we emphasize the highest average figure that is found across all possible seasons.
As a means of gaining an understanding of the scope of the issue, the following statistics pertaining to Shondaland and its proprietor are provided for your disposal:
Approximately one hundred million dollars was the value of her initial contract with Netflix. She renewed it in 2021, but the sum that she signed for is unknown; nonetheless, it is estimated to be somewhere in the range of $300 million to $400 million.
The deal was made at a time when Netflix was seeking to shake up the status quo in the television industry by offering multimillion-dollar contracts. These contracts included $300 million for Ryan Murphy, $100 million for Kenya Berris (from “Black-Ish,” which was subsequently canceled), and $200 million for David Benioff and Dan Weiss (“Game of Thrones”). It is very evident that Shimes is the one who is making the most of her investment out of all of them.
It was watched by 63 million households in its first four weeks, making it the sixth most popular release in the history of Netflix. It was three times more popular than the third season of ‘The Crown’. These are some stats concerning the premiere of ‘The Bridgertons‘.
Despite this, Shondaland’s importance to Netflix extends far beyond the figures. Not only was her contract the first of several that systematically dismantled the established order in the television industry, but it was also the first of many contracts that Netflix signed. Furthermore, the impact that shows such as “The Bridgertons” and its spin-offs have on the audience symbolizes a declaration of intent on the part of the platform.
The programs produced by Shondaland are pure classic television, of the mainstream cable sort in terms of their aesthetics, their narratives, and their locales. Netflix is not necessary required to always produce the most original or radical programming. Because of this, Shonda Rhimes is a living example of the fact that in order to achieve success, it is not necessarily necessary to have everything turned upside down. Instead, it may be more beneficial to strengthen the foundations with items that are the polar opposite.
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