Wed. Jul 24th, 2024

The Madrid Metro Sol station makes a change to the logo never seen before

By triji Mar 20, 2024
News

With its iconic location and numerous lines and connections with the Cercanías trains, the Sol metro station is considered to be among the busiest in the Madrid suburban network. This is owing to the fact that it includes a number of lines.

Therefore, there is essentially no other method that is more effective for promoting a movie. And this is the observation that has been made. For the purpose of promoting the film Ghostbusters: The Frozen Empire, which will have its world premiere on March 22nd, this Madrid metro station has been put on display as part of an advertising campaign.

There has been a change in the design of the logo that is displayed at the entrance to Puerta del Sol on the Madrid Metro since Monday. This well-known ghost has been added to the emblem in order to promote the film.

The number of people who pose close to the gates of the station in order to take selfies and photographs with the character that emerges from the rhombus is proportional to the amount of people who do so. A positive response has also been received on social networks, and some users have even requested that it be maintained over an extended period of time rather than being something that is only transitory. The ghost that is now located in the Sol station will continue to be there for the next fifteen days.

In addition, in conjunction with the premiere of the film, Metro de Madrid will be holding a contest throughout this week through its social networks. The contest will consist of a raffle for fifty limited edition t-shirts that are special to the story and will be only available to fans of the project.

It is likely that you are familiar with what we are discussing if you have visited Sol station. It is already possible to observe the most cutting-edge advertising system that one could possibly imagine in this key station. From this point on, the stations will be equipped with a significantly greater amount of technologically advanced and stunning media that has been developed exclusively for this mode of transportation.

The business JC Decaux, which is the concessionaire of the advertising management of the network, is in the process of installing 500 digital screens at more than one hundred stations. These screens will be customized to each setting and will take into account the characteristics of the various stations.

Digital billboards, full-screen displays, and large format digital led panels are among the most inventive forms of media. These technologies have the potential to revolutionize the most iconic and bustling areas, such as Sol, Gran Vía, and Nuevos Ministerios. In addition to these, they will also be present in Moncloa, Plaza de España, Plaza de Castilla, Gregorio Marañón, Callao, Atocha, and Cuatro Caminos, amongst other locations.

JCDecaux is the company that is offering the digital revolution that is taking place in the Metro network. This is because JCDecaux was successful in winning the public tender for the advertising concession, which will result in Metro receiving €10.5 million annually.

In order to become Metro de Madrid the most digitalized underground system on the continent and the first data-driven advertising space in Spain, the firm has developed cutting-edge gadgets that will contribute to the realization of these goals.

In 1967, the first Command Post for the Metro was established at the Sol station. Despite the fact that at the time, it was not possible to determine the position of the trains beyond the information that was supplied by telephone by the station masters, the first Centralized Traffic Control (CTC) system was installed there, which was a significant achievement.

Let’s take a look at a picture that depicts the early years of the command post throughout those years. Exists anything that stands out in particular? The absence of computers, which are an indispensable component of any modern business and even more so at a center of this kind, is the first cause of concern. In spite of the fact that it is difficult to believe, the first one was still fifteen years away from moving into Metro.

Of course, there are also telephones. In addition to the herald one, which features a recognizable disc marker, there is also the humorous console that consists of an earpiece and a microphone, which is known as the selected telephone. The purpose of this device was to facilitate direct communication with station staff or drivers, which in modern times refers to drivers of electric traction trains. Additionally, it allowed for simultaneous communication with multiple interlocutors.

The next phase was the opening of the Command Post at Pacífico in 1982, which was a significant stride forward since it allowed us to see where each train was going and to be able to manage and stop them. This was a significant improvement from the previous situation, in which we did not see any trains or only saw a few trains from time to time. To tell you the truth, it was there that the very first computer to be brought to Metro was installed.

In addition, a great deal more components of remote control and equipment for controlling the track gadgets became accessible. New advancements were made gradually, and one example of this is the presentation of the first radio-telephone during a press conference, which, as can be seen in this photograph, generated a sensation:

Because it made it possible to maintain continuous connection with drivers, middle management (which is now known as line managers), and station staff, the introduction of the radio telephone was a highly significant milestone achievement. Álvaro Prieto, who serves as the coordinator of applications and systems operation at the Central Post, emphasizes that this particular development was a significant advancement in terms of the operation of the lines. This is due to the fact that it accelerated the resolution of faults and the reaction to events.

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