Wed. Jul 24th, 2024

Warner’s secret weapon for Max is the sports plan, not the additional fees.

By triji Apr 23, 2024
News

The modification that Warner intends to do for HBO has the potential to make sports a significant asset.

With the exception of the costs, we already had all of the information that we required from the time that Max arrived in Spain. As a result of the merger between Discovery+ and HBO Max, Warner Bros. Discovery will roll out a brand-new streaming service that will take the place of HBO Max. Live broadcasts, a new search engine, and increased possibilities for personalization are some of the innovations that will be introduced. In the year 2024, on May 21st, it will arrive in Spain. The information that we currently possess consists of the costs as well as some suggestions about what would occur, such as the offer of fifty percent for a lifetime.

A maximum resolution of Full HD, dual sound, and up to 30 downloads for offline consumption are included in the Standard Plan options. watching on as many as two different devices at the same time. The monthly cost is 9.99 euros. Dolby Atmos sound, maximum quality in 4K Ultra High Definition, and up to 100 downloads for online consumption are all included in the Premium Plan. watching on as many as four different devices at the same time. The monthly cost is 13.99 euros.

Viewing on up to two devices at the same time is permitted with the Sports add-on. It is possible to insert it into any basic layout. An additional five euros per month.
In the event that Max is introduced, the service will take the place of HBO Max, and the account will be migrated automatically. The profiles and viewing history of users are preserved, and the apps themselves are converted without the need for any modifications to be made. The only catch is that the first deal, which was made available when HBO Max was first introduced in Spain, said that if you registered within the first month, you would receive a discount of fifty percent for the rest of your subscription as long as you kept it. With the introduction of Max, consumers who are still eligible for the lifetime promotion will be able to keep it when they convert to Max. However, the fifty percent discount will be applied to the new prices, and if the customer changes plans, they will no longer maintain the offer.

Without a shadow of a doubt, the sports complement is the most significant new feature that Max brings to this landing (without having the opportunity to view the full scope of the Discovery catalog, although it appears that both it and the historical one of HBO Max will continue to be fairly comparable). It is an option that is acquiring more and more space in streaming packages, and the fact that it is included in Max demonstrates its full significance. This is because it is a component of an autonomous and defined package, which is something that rivals like Disney and Netflix do not have.

When it comes to streaming services, sports carry a level of specific weight that is very significant in the United States. At the beginning of November 2022, it was already known that forty percent of new subscribers had signed up with an offer that included Hulu and ESPN, a platform that specializes in sports and of which Disney controls eighty percent. Disney, Fox, and Warner have launched a collaborative effort with a service called ESPN+ that will include live broadcasts of events and leagues that are as well-known as the National Football League (NFL), the National Hockey League (NHL), the United States of America (UFC), Grand Slam Tennis, and the FIFA World Cup. This project highlights the crucial relevance of sports.

Currently, sports have not become a priority in Spain. This is mostly due to the fact that experiments such as the matchup between Rafa Nada and Carlos Alcaraz have not been successful in the manner that Netflix would have liked (for instance, this event did not make it into the top of the most viewed on the platform). Nevertheless, the transition to sports can be an intriguing beginning that will be welcomed as a breath of fresh air for content in Spain. This is because Prime Video is making live broadcasting more complex thanks to ‘Operación Triunfo’ (and its remarkable audiences). At the very least, for as long as La Liga continues to be linked and well knotted.

According to JB Perrette, the global streaming chief for Warner Bros. Discovery, Max fans who do not like the idea of paying an additional $9.99 per month to gain access to the upcoming live sports tier of the Warner Bros. Discovery-owned streaming service may not be aware that they have been making out like bandits with seemingly “free” sports content on other platforms for years.

“We have been operating in the sports industry in the direct-to-consumer sector for a decade in Europe, through Eurosport. What we have discovered there, through a lot of trial and error, is that sports is a premium offering, it has a devoted fanbase, obviously, it is not something that appeals to everyone, and guess what? “Everywhere in the world outside of the United States, it’s priced separately,” said Perrette, the CEO and president of Warner Bros. Discovery’s worldwide streaming and gaming division, to Cynthia Littleton, the co-editor-in-chief of Variety, during the Entertainment & Technology Summit that took place on Thursday.

The United States of America is the only country in the world where it is priced and included in the entertainment package of a subscription service. The model that is being used for streaming is examined, and we determine that the time has come to truly reset that model. Rather than, as we observe some of our contemporaries giving it away for free — what appears to be giving it away for free, since they are simply offering it for no additional charges in the entertainment price — we believe that it ought to be charged separately.

Access to games from the National Basketball Association, Major League Baseball, the National Hockey League, and the NCAA “March Madness” tournament will be included in the new “Bleacher Report” add-on package that will be available for Max beginning on October 5th, according to an announcement made by WBD on Tuesday. Additionally included in the offering will be the well-known studio program “Inside the NBA” that is broadcast on TNT, as well as live international events such as “24 Hours of Le Mans.”

After a special period that will end on February 29th, Warner Bros. Discovery has announced that it will stream 300 live games on Max each year. However, in order to enjoy these games, you will be required to pay only $9.99.

The approach is appropriate, according to Perrette, because it provides customers with a variety of options. When it comes to ensuring that you establish a sustainable business model that generates sufficient income to maintain the ecosystem, this model is the one that you should take into consideration. We are not only focusing on things that create short-term subscribers; rather, we are attempting to build business models that are feasible.

The intentions for the sports tier come less than a week before Warner Bros. Discovery will launch the “CNN Max” streaming hub on Max, which will take place the next week. Additionally, the plans come four months after Max itself launched as a combined HBO Max and Discovery+ service in May.

According to Perrette, over the period of time that Max has been available as the rebranded and amalgamated product, one-fifth of the programming that has been streamed has been classic Discovery titles that have originated from Food Network, HGTV, Discovery Channel, and other channels.

“The title diversity, in terms of what people are watching, is proving out that ultimately, a large portion of the base, despite the fact that HBO is obviously the best and the most premium brand and content in television, that we all have also our guilty pleasures,” said the author.

“Not surprising categories of content that are working extremely well” are true-crime titles, home and food content, and adventure and survival content, according to Perrette. These are the categories that are receiving the most positive response.

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